Keywords

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Keywords are the first part of building your web site and the ongoing process of search engine optimization. Put yourself in your potential client’s / customer’s shoes. What words would they put into a search engine, such as Google, to find you? If your potential client / customers have various levels of knowledge about your products / services, those words might differ.

Planning your website:

Keywords should be utilized in the architectural structure of your website, before you start building your web site. Each page title should include a keyword and that keyword should be peppered through that page title, description and several times through the page content.

A Word about Keywords and Search Engine Optimization:

Though keywords are a component, they are NOT the sum of search engine
optimization. Optimizing your content for search engines is an ongoing and
complex process. Keeping abreast of the many search engine algorithms is a full time job. Real experts charge monthly fees and in return, produce tangible evidence in reports.

Want to create an effective web site? Call us today at 612.619.8886.