Your web site is a window into your agency, organization or business, giving your clientèle information about you 24 hours a day, 7 days a week. It is your spokesperson that conveys exactly what you want to say and how you want to say it. Because your website could be the deciding factor, shouldn't it reflect the values, principles and standards you worked so hard to project and maintain?
Wouldn’t it be a great advantage to know your customer’s / client’s demographics? With Drupal you can easily poll your customers / clients opinions, lifestyles, etc..
1. What are their likes and dislikes?
2. What colors appeal to them?
3. What kind of hobby’s do they enjoy?
4. What is their income range?
Newsletters are a wonderful and cost effective way to keep your products or services in front of your customers / potential customers. With Drupal, you can send your own newsletters (no third party needed), without paying an extra fee.
Elements that make your newsletters relevant:
1. Breaking industry news
Problem: Getting your site ranked on the search engines
Your web site doesn't do you any good if no one can find it. There are companies whose niche is search engine optimization, because it is a very complex process involving MANY factors. With that said, there are things that you can do when building your web site, that will greatly improve your rankings.
I don't even put my machines on Ebay any more because, (pause), WHY? They're finding me through my website! EverythingPinball.com
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