Problem: Getting your site ranked on the search engines
Your web site doesn't do you any good if no one can find it. There are companies whose niche is search engine optimization, because it is a very complex process involving MANY factors. With that said, there are things that you can do when building your web site, that will greatly improve your rankings.
Solutions:
- Put yourself in your potential client’s / customer’s shoes. What words
would they put into a search engine, such as Google, to find you? If
your potential client / customers have various levels of knowledge
about your products / services, those words might differ. - A content management system will help greatly. Each peice of content has a field for descriptions and keywords, specifically for search engines.
- A keyword rich page title is of utmost importance. Key words within
those your page title, first sentence and first paragraph will be
ranked higher than other placement on your page. - Concentrate on one or two keywords per page and build those words into your text. Search engines
are in business to deliver relevant content, so give them organized relevant content. - Search engines love new content and will rank your site higher if the content is fresh.