Owning your own domain name (www.yourname.com) is one of the most important components of your Internet presence. Your domain name can be the difference between success or failure. Try to incorporate what you do or sell into your domain name. Search engines give more weight to web sites that have the search term in the URL. For example, if I sell Native American shawls, a good domain name would be www.NativeAmericanShawls.com
Buy a domain name that has all endings available. Besides the well known .com, there is .net, .org, .info, .us and .biz available. The .com ending is a classic, however there are valid reasons for using other endings. Native America OnTheWeb uses a .biz for business but we have purchased all endings. If you type any other ending, it will bring you to the .biz. This serves two purposes:
1. To protect your name from unscrupulous people who would try to direct our audience to questionable websites.
2. To protect your name from cyber-squatters who will quickly grab it in hopes of selling it back to us at exorbitant prices.
If you would like assistance in purchasing a domain name, call us at 612.619.8886