Web site tips

Keywords are the first part of building your web site and the ongoing process of search engine optimization. Put yourself in your potential client’s / customer’s shoes. What words would they put into a search engine, such as Google, to find you? If your potential client / customers have various levels of knowledge about your products / services, those words might differ.

One major keys to a successful website is to write fresh and relevant content. Tell your clients / customers what is happening in your industry that affects them. By doing so, you establish yourself as an expert in your field and give your customers reasons to come back to your web site. There are several ways to develop web site content.

Newsletters are a wonderful and cost effective way to keep your products or services in front of your customers / potential customers. With Drupal, you can send your own newsletters (no third party needed), without paying an extra fee.

Wouldn’t it be a great advantage to know your customer’s / client’s demographics? With Drupal you can easily poll your customers / clients opinions, lifestyles, etc..

You cannot be everything to everybody. Contrary to what many will tell you, it is not a numbers game. We could all learn from the bankruptcy attorney, Jack Prescott, whose tag line is, “It’s all I do, and I do it well.”

Think about that. He could practice in two or three area of law (and many do), but he chooses a laser like focus on folks who are thinking of filing bankruptcy. And guess what? He IS the busiest bankruptcy lawyer in Minnesota.

If you would like to learn how you can identify your audience better, call us at 612.619.8886